We're looking for dedicated, hard-working people that have experience working in the fire industry to join us in making Hoosier Fire Equipment, Inc. even better, is that you?



Our growing business is looking for a Sales Representative to increase sales in our Western Indiana territory. The successful candidate will be responsible for marketing, promoting, and profitably selling products and services to existing and potential customers. Sales Representatives will also monitor industry trends in order to identify emerging markets and develop plans to utilize those markets to expand revenue. If you have prior experience in sales, a general knowledge of the fire industry and a desire to expand your career, we want to hear from you.


Duties and responsibilities:

  • Promoting sales of related products to current and future customers.

  • Maintain quality relationship with current and future customers.

  • Staying current on product lines. 

  • Seek out prospective customer / business opportunities with new and existing customers.

  • Establish and maintain customer relationships in order to generate and grow profitable sales.

  • Utilize all available resources to reach out to prospects and attempt to turn those prospects into customers.

  • Stay current on existing and emerging product and technologies.

  • Introduce and demonstrate new products to assigned accounts.

  • Follow up on all generated quotations to assure that customer is being serviced and to document the outcome of proposed solution.

  • Report competitive conditions and feedback from customers to sales manager.

  • Maintains ethical, cooperative manufacturer relationships consistent with company image and company goals.

  • Cooperate with qualified suppliers to secure mutual business through joint calls.

  • Attends product training classes to develop superior product knowledge to handle customer applications.

  • Develops an effective and productive working relationship with other sales associates, customer service, and support personnel.

  • Maintains a professional / working image in self and work environment including vehicle.

  • Completes sales call and expenses reports on a timely basis in accordance with company policy.

  • Fulfills customer needs for current literature, catalogs, product pricing, etc. Implement a sales plan to support sales and profitability goals.

  • Attend industry trade shows to accumulate new leads and make productive contact with existing clients.

  • Coordinates customer returns and completes proper documentation on a timely basis.

  • Reports customer comments to management.

  • Routinely communicates schedule to sales manager.

  • Performs other duties as instructed or required to successfully complete the job.

  • Strong computer skills and understanding of spreadsheet software 


Qualifications & Skills:

  • Self-motivated, and comfortable working with little to no direction

  • Demonstrated time management and organizational skills

  • Demonstrated ability to communicate clearly and concisely in written and verbal formats, including sales presentations, demonstrated capability to develop strong interpersonal working relationships and work in a team environment.

  • Strong customer service orientation.

  • Valid driver’s license and proven safe driving record.


Job Type: Full-time


  • Equipment Sales: 4 years (Preferred)

  • Customer Service: 4 years (Preferred)

  • Fire Service: (Preferred)



  • Bachelor’s Degree in Business Administration or related field required; 4+ years’ outside sales experience.

Office Location:

  • Greenfield, IN + Valparaiso, IN 


  • English (Required)

Required travel:

  • 70% (Required)

Additional Compensation:

  • Commission

Work Location:

  • Varies 

Please submit resume + employment application to Sales Manager, Shane Maple at with the title of the job you are applying for as the subject name. 


Main Office

4009 Montdale Drive

Valparaiso, IN. 46383

(219) 462.1707

Mid-State Office

3863 N. Commercial Pkwy

Greenfield, IN. 46140

(317) 891-8375

Mon - Fri: 8:00am - 4:30pm

CLOSED Saturday & Sunday


  • Facebook
  • Twitter
  • Instagram